WordPress vs Wix: Which Is Better For Your Website In 2025?

WordPress and Wix are two of the most popular platforms on the market. Both offer a variety of features to help you create and manage a website with ease, but they have distinct differences in terms of pricing, ease of setup, customization, and more.

In this blog post, we will compare WordPress and Wix based on key factors such as pricing, setup, templates, eCommerce, app store, SEO, email marketing, blogging, customer support, and security. By the end, you’ll have a clear idea of which platform is best suited to your needs.

1. Pricing

WordPress:

WordPress is an open-source platform, which means it’s free to download and use. However, while WordPress itself is free, you’ll need to pay for hosting and domain registration. Prices for hosting can range from $3 to $30 per month, depending on the provider and plan you choose. For example:

• Basic shared hosting: Around $3–$7/month (e.g., Bluehost, SiteGround).

• Managed WordPress hosting: Starts at $20–$30/month (e.g., WP Engine, Kinsta).

Additionally, premium themes and plugins may incur extra costs, ranging from $30 to $200+.

Wix:

Wix offers a free plan that allows you to create a website with limited functionality (e.g., Wix branding and ads). However, to remove these restrictions and use custom domains or eCommerce features, you'll need to opt for a premium plan. Wix’s pricing starts from $14/month for the Basic Plan and goes up to $49/month for the VIP Plan. These plans generally include hosting, unlimited bandwidth, and various levels of customer support.

Verdict:

WordPress offers more flexibility with pricing, especially if you're okay managing your own hosting and setup. On the other hand, Wix provides more all-inclusive pricing with fewer setup hassles but at a higher monthly cost.

2. Setup

WordPress:

Setting up a WordPress site can be a bit more complicated for beginners, as it requires a separate hosting provider and domain setup. However, many hosting providers now offer one-click WordPress installation, which simplifies the process. 

Once installed, WordPress has a steeper learning curve compared to Wix, especially when it comes to customizing your site, installing plugins, and managing themes.

Wix:

Wix is known for its user-friendly drag-and-drop interface. You can start building your website almost immediately with their intuitive design editor. Wix takes care of hosting, security, and updates for you, making it an excellent choice for people with little to no technical expertise.

Verdict:

Wix wins in terms of ease of setup. It's designed for beginners, while WordPress may require more technical knowledge, especially in the initial setup phase.

3. Templates

WordPress:

WordPress offers a massive variety of themes (both free and paid) that can be customized with the help of plugins. There are thousands of themes available for every type of website, from blogs to business sites and portfolios. Some premium themes offer more advanced customization options, but you may need some technical knowledge to unlock the full potential.

Wix:

Wix has an impressive collection of designer-made templates that are visually stunning and mobile-friendly. The templates are easy to customize through the drag-and-drop editor. Wix also offers a Wix ADI (Artificial Design Intelligence) tool that can create a template for you based on your preferences and business needs.

Verdict:

Wix offers an easier, faster way to pick and customize a template, while WordPress offers more variety, flexibility, and customization options (but with a steeper learning curve).

4. eCommerce Features

WordPress:

With WooCommerce, a powerful plugin for WordPress, you can turn your website into a fully functional online store. WooCommerce offers tons of customization options, including product variations, shipping options, and payment gateways. However, setting up an eCommerce site with WordPress may require additional plugins and a bit of technical expertise.

Wix:

Wix offers a built-in eCommerce solution with its Business & eCommerce Plans. This includes features such as online payments, inventory management, and customizable product pages. Wix makes it easy to set up an online store, but it may not be as powerful or customizable as WooCommerce for more complex needs.

Verdict:

WordPress (WooCommerce) is better for large, complex eCommerce sites that require more flexibility. Wix is ideal for smaller stores or users who prefer a more streamlined, beginner-friendly solution.

5. App Store

WordPress:

WordPress has an extensive repository of plugins available to extend functionality, from SEO to social media integration. However, the sheer number of plugins can be overwhelming, and some may conflict with others. While many plugins are free, others require a one-time purchase or subscription.

Wix:

Wix has its own App Market, which offers apps that integrate with Wix to enhance functionality. These apps range from contact forms to booking systems. Wix's App Market is more curated and integrated with the platform, but the selection may not be as expansive as WordPress's plugin library.

Verdict:

WordPress offers a much larger selection of plugins, while Wix is more streamlined and offers apps that are better suited for non-technical users.

6. SEO

WordPress:

WordPress is widely regarded as one of the most SEO-friendly website platforms. With plugins like Yoast SEO, you can fine-tune on-page SEO and ensure your website ranks well on search engines. WordPress also offers full control over URL structures, metadata, and alt tags, allowing for more in-depth optimization.

Wix:

Wix has improved its SEO capabilities over the years. It offers built-in SEO tools like an SEO wizard and the ability to edit meta tags, page titles, and URL structures. However, Wix still doesn’t offer the same level of SEO control and customization that WordPress provides, especially for advanced SEO tactics.

Verdict:

WordPress takes the lead for SEO, especially for users who want to dive deep into optimization strategies. Wix is suitable for beginners but lacks some of the flexibility needed for advanced SEO.

7. Email Marketing

WordPress:

WordPress has numerous email marketing plugins, such as Mailchimp for WooCommerce, Newsletter, and MailPoet. These plugins allow you to collect email subscribers, create email campaigns, and track analytics. However, to integrate email marketing, you may need to rely on third-party services, which could add to your costs.

Wix:

Wix offers an integrated email marketing tool that lets you create and send newsletters, manage contacts, and track campaign performance. The platform includes a drag-and-drop email builder, making it easy for beginners to create professional-looking email campaigns.

Verdict:

Wix offers a simpler, integrated email marketing solution, while WordPress gives you more flexibility and options but may require third-party tools.

8. Blogging

WordPress:

WordPress started as a blogging platform, so it’s no surprise that its blogging capabilities are top-notch. With WordPress, you can easily create blog posts, organize them into categories, manage comments, and utilize advanced features like custom post types. Additionally, plugins like Akismet help with spam protection.

Wix:

Wix offers a blogging feature that is beginner-friendly. You can easily create and organize blog posts, add tags, and manage comments. However, Wix's blogging capabilities are not as advanced as WordPress’s, especially when it comes to customization options and integrations.

Verdict:

WordPress is better for professional bloggers or anyone looking for advanced blogging features. Wix is a good option for beginners who want an easy way to get started.

9. Customer Support

WordPress:

WordPress offers community support through forums and online resources, but there is no direct customer service unless you opt for premium support through your hosting provider. Depending on the hosting company, customer support may vary in quality and speed.

Wix:

Wix offers 24/7 customer support via phone, email, and live chat. They also have a comprehensive help center and video tutorials. Because Wix is a closed system, customer support tends to be more streamlined and direct.

Verdict:

Wix wins in terms of customer support, offering more immediate and comprehensive options compared to WordPress’s community-based model.

10. Security

WordPress:

WordPress security largely depends on the hosting provider and the user’s vigilance. There are plenty of security plugins like Wordfence and Sucuri that help protect your site from hackers and malware. However, you are responsible for keeping your WordPress site updated and secure.

Wix:

Wix takes care of security for you, handling updates, backups, and protection from DDoS attacks. Since Wix is a closed system, it’s less vulnerable to many security issues that can affect WordPress sites, such as plugin vulnerabilities.

Verdict:

Wix offers better out-of-the-box security with less effort required from the user. WordPress requires more attention to security but offers more control.

Wix vs WordPress — Which Is Better?

Choosing between WordPress and Wix depends on your specific needs:

• Go with WordPress if you need more control, flexibility, and scalability, especially for eCommerce or complex sites. It’s ideal for those with technical expertise or those willing to learn.

  

  WordPress

  Go with WordPress if you need more control, flexibility, and scalability, especially for eCommerce or complex sites.

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• Go with Wix if you prefer an easy-to-use, all-in-one platform that handles hosting, security, and support for you. It's great for small businesses, portfolios, and blogs, especially if you're a beginner.

Ultimately, the best platform for you depends on your level of experience and the type of website you want to create. Both platforms have their strengths, and either can work well depending on your specific needs.