How Can AI Tools Improve Marketing Campaigns?

Marketing is where data meets creativity and authenticity. With the right AI marketing tools, brands can be creative and authentic while leveraging data to get the following benefits: 

• Consistent, Quality Copywriting: Copy is the best way to convey brand value to your audience. Copywriting must consistently align with your brand identity, prospect intent, and goals. An AI copywriting tool considers all these to create copy that persuades prospects toward a desirable action. 
• Marketing Productivity: Repetitive tasks that could be automated often burn out marketing teams. AI marketing productivity tools automate repetitive tasks like copy-pasting templates, let your team stay organized, and help them streamline everything from idea to execution.
• Marketing Workflow Automation: Whatever your marketing workflow, AI tools can help create customized processes, integrate multiple apps into your tech stack, and help you make data-driven optimizations.
• Streamlined Prospecting, Lead Generation, and Outreach: With AI Tools, marketers can find leads that fit their ideal customer profiles, gather relevant lead information, and quickly find sales-qualified leads with high buying intent. 

The Fundamental AI Marketing Tools of 2024

Finding the right AI marketing tool takes a lot of research and testing—so we did that for you. Here are the best tools of 2024:

Jasper.ai: Best for Content Marketing

Content is central to every marketing campaign, no matter the platform, medium or niche. But with how competitive the content game is, businesses need tools for creating content that gets attention quickly, and holds it. That’s where Jasper.ai comes in. 

With Jasper, small and medium businesses don’t have to break the bank to keep up with the competition’s content velocity. Jasper can understand your business, the products you’re selling, and the customers you’re trying to reach, leading to contextually relevant and on-brand copy. 

Small teams can create content that resonates with your audience across multiple platforms without compromising brand voice. Enterprise-level companies get content production at scale, interoperability between different LLMs, and flexible access and control options. 

Users can expect the following features and benefits:

• Create quality AI-assisted content grounded in your brand style, tone, and voice
• Streamlined content marketing that aligns value propositions with audience intent
• Ability to remix top-performing content into new formats in seconds
• Automated scheduling and task management for your marketing team
• Analytics and insight to help iterate and optimize winning content strategies

Pricing (Billed Annually):

• Creator: $49/month per seat. One user, brand voice, and access to SEO mode 
• Pro: $69/month per seat. Three brand voices, ten knowledge assets, three instant campaigns
• Business: Tailored pricing. Custom style guides. Premium support. 

Zapier: Best for Marketing Automation

If you want seamless interoperability and automation across your marketing tech stack, Zapier is the app to beat. It’s a playground for integrations and marketing automation. 

Using Zaps, you can build customized workflows, linking automated marketing tasks to different automation systems. The best part is you don’t have to be a developer. Utilizing Zapier to its full potential requires a learning curve, but Zapier provides the necessary tools and training.

Here are the benefits you can expect when you use Zapier for marketing automation:

• Connecting different apps to automate entire marketing workflows
• Ability to connect CRMs to outreach tools for personalized marketing campaigns
• You can create custom chatbots that provide customer support
• Automate billing for eCommerce stores 
• No-code interface for drag-and-drop custom workflow automation

Pricing (Billed Annually):

• Free: $0/month. 100 tasks monthly. Limited to two-step Zaps.
• Professional: $19.99/month. 750 tasks monthly. Unlimited Zaps. 
• Team: $69/month. 2000 tasks monthly. Unlimited users.
• Enterprise: Custom pricing. Advanced app controls and annual task limits. 

Drip: Best For Marketing Outreach Automation and Engagement

Drip leverages marketing data to create behavior-driven, multi-channel outreach campaigns. You can collect data from eCommerce platforms, build customized landing pages, segment prospects based on their engagement with your site, and gamify opt-in forms. 

With Drip, marketers gain the following benefits: 

• Personalized outreach and intent signaling based on marketing and customer data
• Automated multi-channel outreach, onboarding, nurturing, and email sequences
• Order management integrations with social media and e-commerce platforms
• E-commerce workflow templates like abandoned carts and post-purchase email
• Intuitive landing page builder for automated pop-ups, slid-ins, and sidebars

Pricing is based on email list size and sending volume.

Using Jasper.ai to Build High-Performing Go-To-Market Strategies

Go-to-market strategies provide roadmaps you can follow from idea to execution. It considers market segments, competitors, prospect criteria, brand messaging, and marketing execution, which requires extensive market research and strategizing.

It’s a meticulous and time-consuming process, but you can create one in minutes with Jasper. In this example, we’ll create a go-to-market strategy for a commercial roofing contractor. 

Jasper automatically creates the next steps based on your goals. In this example, the steps included adding your target audience, unique selling points, and marketing channels. 

After adding the relevant information, Jasper creates an entire marketing roadmap that includes:

• An overview of your go-to-market strategy
• Pain points and best marketing channels for your target audience
• A concise summary of your unique selling points
• Key objectives, strategies, and metrics to track for each marketing channel
• Short and long-term execution plans for your go-to-market strategy 

Key Takeaways

Eager to save precious hours when launching marketing campaigns? Exploring AI marketing tools is a wise move. These tools are designed to streamline your workflow, ensuring that you can focus on what truly matters—engaging and growing your audience. With a strategic approach to incorporating AI into your marketing efforts, you'll not only boost efficiency but also elevate the quality of your output, making every campaign more effective and impactful.

To recap, here are the three best tools we recommend this 2024: 

• Jasper.ai is the best AI copywriting tool for streamlining workflow, generating contextually relevant copy, and aligning your value propositions to prospect needs. 
• Zapier can seamlessly integrate the apps in your marketing tech stack, letting you create custom workflow automation and triggers without coding.
• Drip lets you create automated and personalized multi-channel outreach, integrate with eCommerce and social media platforms, and build high-converting landing pages. 

Jasper.ai is the ultimate copilot in content creation. Stop trying to just keep up with content production and start setting the pace. Begin your journey today with a free trail!