AI for Social Media: How to Use AI Content Tools in Your Social Strategy

What is Jasper?

Jasper is an AI-powered content creation tool that helps businesses create high-quality content quickly and easily. It uses natural language processing (NLP) technology to analyze your brand's voice and tone and generate content that matches it.

With Jasper, you can create social media copy as well as get guidance on a social media strategy & best practices, blog articles, images, product descriptions, email newsletters, and more.

Writing Organic & Paid Instagram Captions

Good Instagram captions are essential for engaging your audience. With Jasper, you can quickly generate captions that match your brand's voice and tone.

Here's how to write Instagram captions with Jasper:

1. Open the "Photo Post Captions" template.
2. Enter information about the image or video you want to post on Instagram.
3. Choose the tone of voice you want for your caption (e.g., funny, inspirational).
4. Click "Generate."
5. Review the generated caption and make any necessary edits.
6. Copy the caption and paste it into your Instagram post.

Pro Tip: If you're working inside of a scheduling platform like Hootsuite, Sprinklr, Salesforce, or Sprout Social, you can bring Jasper's Photo Post Captions template to you with the Jasper Chrome extension.

Writing LinkedIn Posts

LinkedIn is a powerful platform for B2B marketing, but crafting compelling posts can be challenging. Here's how to use Jasper to write LinkedIn posts:

1. Open the "Personal LinkedIn Post" template.
2. Enter information about your post and the problem you're solving with your content.
3. Enter your target audience and CTA.
4. Click "Generate".
5. Review the generated post and make any necessary edits.
6. Copy the post and paste it into your LinkedIn profile, or write directly in LinkedIn using the Jasper Chrome extension.

Writing Tweets

Twitter is all about brevity - you only have 280 characters to get your message across! Here's how to use Jasper to write effective Tweets:

1. Open the "Tweet Machine" option.
2. Enter the topic or idea you want to tweet about.
3. Choose your ideal tone of voice (e.g., witty, informative).
4. Click "Generate."
5. Review the generated tweet and make any necessary edits.
6. Copy the tweet and paste it into Twitter, or write directly in Twitter using the Jasper Chrome extension.

Creating a Posting Schedule 

Consistency is key when it comes to social media marketing - but keeping up with a regular posting schedule can be difficult! Here's how to use Jasper to create a posting schedule:

1. Open up Jasper Chat
2. Give Jasper directions to create your posting schedule. (See example prompt below.)
3. Click "Generate".
4. Have Jasper make revisions, if necessary.

Once you have your schedule, you can then plan out a calendar or start scheduling content in your favorite social scheduling platform, like Hootsuite or Sprout Social.

Here's an example of what to expect from Jasper Chat.

The prompt I used: "I'm a social media manager and I need a posting schedule based on the ideal days and times to post on Instagram, Threads, Twitter (X), LinkedIn, and Facebook. Please create a posting schedule in table format."

Jasper Chat's output: