Inspiration Gets Easier

It takes work to crack a good idea. For content briefs, this often entails writing variations of what you're thinking as you drill down into your inspiration. AI tools like Jasper make creative iteration easy.

By prompting AI to generate variations on pieces of your writing quickly, you spend less time tinkering and more time thinking, strategically deciding which unique angles and approaches fit the task at hand best. 

Research Gets Enriched

For a while, AI tools have been good at analyzing large amounts of data. However, recent AIs are getting great at deriving insights from data and providing content marketers with the insights needed to tailor a content brief to an audience. 

The fact that tools like Jasper can now assist with keyword research and topic research also benefits both content planning and content strategy. Furthermore, chat functionality makes analysis like this much more accessible to those who don't happen to have a research background. 

Your Style Stays Established

While often related to the creative aspects of content marketing, tone of voice is vital for good brief writing because part of what makes a brief good is cohesive and recognizable writing, and this can be even more challenging when business and/or brand standards come into play. 

Jasper excels here specifically because its training data is intentionally based, in part, on the world's best marketing content. 

This means while Jasper can certainly write in different tones of voice, it’s actually learned what makes those voices different in the first place. That’s key for helping you apply them in a business or marketing setting (even if that setting is helping you apply your own tone of voice to, well, yourself).

You'll Reduce Errors, While Increasing Output

Error reduction is another benefit of an AI that learns how you want it to write. While content briefs should be brief, the occasional error can slip in there, especially when deadlines are breathing down your neck.

In addition to catching and correcting grammatical errors in your briefs, tools like Jasper help you keep your writing consistent, especially at scale. Writing better briefs faster means your output will naturally begin to scale, but when you've partnered with the right AI tool, these gains in output won't come at the cost of consistency.

So, with an abundance of potential benefits, it’s clear that using AI for content briefs is a smart way to optimize your workflow. But to maximize these benefits, you must know how to partner with artificial intelligence.

AI Usability to Keep In Mind

1. AI writing tools have a lot of capabilities. But each will also have limitations, some inherent to partnering with any AI, and some unique to the tool itself. Be prepared to review the work AI contributes to your content briefs. Always provide oversight, ensuring the different aspects of the brief come together cohesively.
2. As with other aspects of assisted content writing, think of what the AI provides as a starting point. Tools like Jasper accelerate the time needed to get initial ideas in the mix. And the faster you can get a brief going the faster you’ll be adding your own ideas and insights.
3. Best-in-class AI tools help you maintain utmost focus on your audience. Some AI writing tools allow you to enter important audience info as part of their brief templates or writing workflows. Use them.
4. In the world at large, professionals give proper attribution when it's needed and respect the intellectual property of others. AI is amazing, but it can’t tell right from wrong. It’s on you to keep your brief-writing-buddy above-board, ethically. 

Overall, remember that you’re inviting AI tools into your world, which means they need to work the way you do, not the other way around. And keeping the above in mind as you work together on your briefs will ensure that’s exactly how things go.

Speaking of “go,” let’s get your first AI-assisted brief moving. 

Clearly Define Your Content Goals

Every piece of content needs a relevant, clearly defined goal. Sure, writing briefs can be fun. But what do we want to actually accomplish in the end? Prioritizing goals in your briefs is additionally important when using AI tools like Jasper—because all that iteration and ideation we mentioned above needs a pivot point to remain relevant, and, in your briefs, that pivot point should be the goals of your content.

Practice Entering Clear Input and Instructions

With a given goal in mind, now practice providing the AI tool with relevant information and context. As noted above, experiment with how the tool allows you to enter and retain information about your target audience. For example, do you have to enter and re-enter this info each time you generate a brief (common with templated approaches)? Or, does chat functionality allow the tool to "remember" audience details as you work on each section of your brief? 

Work to include any other details you feel are important, including specific points you want covered, the industry the brief is referring to, the type of content to be generated, etc. Remember, despite being trained on thousands, if not hundreds of thousands of pieces of content, AI can't really "know" anything. All it has to work with is what you prompt it with, so if it's important to your brief, make sure you've got a way to tell your AI about it. 

However, just as in traditional brief writing, questions will pop up along the way. That's why we'll send you off by answering the most common ones we hear: