Blog | Fiidom Partners

10 Ways To Re-Engage Customers Using ManyChat

February 19, 2025

Customer re-engagement is crucial to maintaining a loyal customer base and increasing sales in the long term. With the growing popularity of conversational marketing, ManyChat has emerged as one of the most powerful tools to help businesses reconnect with their customers.

ManyChat, a messaging automation platform, enables businesses to send personalized messages via Facebook Messenger, SMS, email, and other channels to re-engage users effectively.

In this blog post, we'll explore 10 creative ways to re-engage your customers using ManyChat in a way that is both impactful and highly effective.

1. Send Abandoned Cart Reminders

Abandoned carts are a huge challenge for online businesses, but ManyChat can help you address this issue efficiently. With ManyChat's automation features, you can send reminder messages to customers who added items to their cart but didn't complete the purchase.

How to use ManyChat:

Trigger message: Set up an automated trigger that sends a message after a specified period (e.g., 30 minutes) of cart abandonment.
Personalization: Include the customer’s name and the items they left behind.
Incentives: Offer a special discount or limited-time offer to encourage them to complete the purchase.

By using ManyChat, you can automate this process and bring back customers who might otherwise have forgotten about their carts.

2. Launch Product Recommendations

Re-engaging customers is a perfect opportunity to upsell or cross-sell products. ManyChat allows you to send personalized product recommendations based on the customer’s past purchases or browsing behavior.

How to use ManyChat:

Integrate with your eCommerce platform: Sync ManyChat with Shopify, WooCommerce, or any other platform you’re using to get insights into your customer’s purchase history.
Personalized messages: Based on the customer’s preferences, send messages with suggestions of products they may be interested in.
Discount offers: Offer a discount on the recommended products to increase the chances of conversion.

Product recommendations create a sense of exclusivity and show your customers that you understand their preferences, which can help foster loyalty.

3. Run Exclusive Flash Sales

Flash sales are a great way to re-engage past customers and create a sense of urgency. Using ManyChat, you can automatically send out alerts to your subscribers about limited-time offers and exclusive flash sales.

How to use ManyChat:

Set Up triggers: Automatically notify customers about flash sales based on their previous interactions or purchases.
Create urgency: Use countdown timers or phrases like “Only a few left!” to create urgency.
Include a CTA (Call to Action): Make it easy for customers to click through and make a purchase directly from the message.

Flash sales create excitement, encourage impulse purchases, and bring back previous customers to your store.

4. Use Birthday and Anniversary Messages

Everyone loves a little celebration, and customers are more likely to engage with brands that make them feel special. ManyChat can send birthday or anniversary messages to your customers with a personal touch.

How to use ManyChat:

Collect customer birthdays: Through your chatbot, ask customers for their birthdate during sign-up or via a survey.
Automated birthday greetings: Set up automated messages that offer discounts or exclusive deals to customers on their birthday.
Anniversary offers: Similarly, send customers a special deal on the anniversary of their first purchase.

This personalized approach builds strong customer relationships, increasing the chances of re-engagement.

5. Send Post-Purchase Follow-Ups

After a customer makes a purchase, it’s important to keep the conversation going. ManyChat enables businesses to send post-purchase follow-up messages to re-engage customers and keep them coming back for more.

How to use ManyChat:

Check-in message: Send an automated message asking how the customer is enjoying their product.
Collect feedback: Encourage customers to leave reviews or participate in a survey to improve your products or services.
Offer future discounts: Include a discount or incentive for future purchases in your follow-up message.

Post-purchase follow-ups help build customer loyalty and increase the likelihood of repeat purchases.

6. Create a Loyalty Program

A loyalty program is a fantastic way to encourage repeat business, and ManyChat can be used to automate this process seamlessly. By offering customers rewards for returning to your store, you can incentivize re-engagement.

How to use ManyChat:

Reward points system: Set up a chatbot that tracks customer purchases and rewards them with points for every purchase made.
Exclusive rewards: Notify customers about their points and offer rewards such as discounts, free shipping, or exclusive offers.
Personalized updates: Automatically update customers on their rewards status, prompting them to redeem their points.

Loyalty programs increase customer retention and make customers feel valued, motivating them to return to your store.

7. Send Win-Back Campaigns for Inactive Subscribers

Sometimes customers stop interacting with your brand. In these cases, you can use ManyChat to send win-back campaigns to customers who haven’t engaged in a while.

How to use ManyChat:

Segment your audience: Identify customers who have been inactive for a set period (e.g., 60-90 days).
Send incentives: Create a special offer or discount to entice them back into your store.
Use a conversational approach: Make the message feel personal by addressing their inactivity and offering value.

A win-back campaign, when done right, can reawaken dormant customers and boost your sales.

8. Automated Cart Recovery with Product Availability Alerts

When a product goes out of stock, it can create frustration among customers. ManyChat allows you to send back-in-stock alerts, keeping customers informed about product availability.

How to use ManyChat:

Set up product alerts: Let customers opt-in to receive notifications when their desired product is restocked.
Add to cart and alert: Allow customers to add the product to their cart while they wait for it to become available.
Personalize notifications: Send personalized messages about the availability of the product, encouraging them to complete their purchase.

Product availability alerts can help you retain customers and keep their interest alive in your store.

9. Engage Customers Through Surveys and Polls

A fun and interactive way to re-engage customers is by using surveys and polls. ManyChat enables businesses to gather customer feedback in a way that feels engaging and conversational.

How to use ManyChat:

Create polls: Use polls to ask customers about their preferences, interests, or feedback on your products.
Segment based on responses: Based on their answers, segment them into specific lists so you can send personalized content or product recommendations.
Incentivize responses: Offer a discount or entry into a giveaway for completing the survey or poll.

Surveys and polls not only help with re-engagement but also give you valuable insights into your customers’ preferences.

10. Run Customer Referral Programs

Referral programs are an excellent way to encourage your existing customers to bring in new customers. ManyChat can automate the process and provide personalized rewards for customers who refer others.

How to use ManyChat:

Create referral links: Use ManyChat to generate unique referral links for your customers.
Incentivize referrals: Offer a discount or reward when a customer refers a new customer who makes a purchase.
Track referrals: Automatically track and update the status of each referral to ensure rewards are correctly distributed.

Referral programs incentivize your loyal customers to spread the word about your brand, helping you to expand your customer base.

Conclusion

Re-engaging customers is essential to growing your business, and ManyChat offers a powerful, automated solution to help you stay connected with your customers at every stage of their journey.

By implementing these 10 strategies, from abandoned cart reminders to referral programs, you can create a personalized experience that builds loyalty and boosts sales.

With ManyChat's versatile features, you can tailor your communication to meet the needs of your customers and provide them with the kind of value that keeps them coming back for more.