AliExpress Affiliate Program: Honest Review of Pros and Cons

Affiliate marketing has become one of the most accessible ways to earn online income, and AliExpress—one of the world’s largest eCommerce platforms—offers a self-operated affiliate program that attracts thousands of digital marketers, bloggers, and influencers. 

With millions of products, competitive commission rates, and global reach, the AliExpress Affiliate Program is a tempting option. But is it truly worth your time in 2026?

This in-depth review explores how the program works, its advantages, drawbacks, and whether it’s the right fit for your affiliate strategy.

What Is the AliExpress Affiliate Program?

AliExpress, owned by Alibaba Group, connects buyers worldwide with sellers offering everything from fashion and electronics to niche gadgets. The self-operated affiliate program allows partners to earn commissions by promoting AliExpress products through websites, blogs, or social media.

• Commission rates: Up to 9% depending on product category.

• Cookie duration: 30 days, giving affiliates a longer window to earn from clicks.

• Product range: Over 100 million items across diverse categories.

• Global reach: AliExpress ships to more than 200 countries.

Pros of the AliExpress Affiliate Program

1. High Commission Potential

Compared to Amazon Associates (1–3% for most categories), AliExpress offers up to 9% commission, making it attractive for affiliates targeting budget-conscious buyers.

2. Long Cookie Duration

A 30-day cookie window increases conversion opportunities, especially for buyers who take time to decide.

3. Massive Product Selection

With millions of products, affiliates can promote items across virtually any niche—from tech gadgets to home décor.

4. Global Shipping

AliExpress’s worldwide shipping makes it ideal for affiliates with international audiences.

5. Promotional Tools

The program provides banners, widgets, and deep links to help affiliates optimize campaigns.

6. Frequent Discounts

AliExpress runs regular promotions, flash sales, and coupons, boosting conversion rates.

Cons of the AliExpress Affiliate Program

1. Shipping Delays

AliExpress sellers often ship from China, leading to longer delivery times compared to Amazon or Walmart.

2. Customer Trust Issues

Some buyers hesitate due to product quality inconsistencies and complicated return processes.

3. Lower Brand Recognition

In Western markets, AliExpress lacks the trust and recognition of Amazon, making conversions harder.

4. Limited Support

Affiliate resources and training are less robust compared to competitors.

5. Regional Effectiveness

The program works best in regions where AliExpress is popular. In markets dominated by Amazon, affiliates may struggle.

Comparison Table

Who Should Join the AliExpress Affiliate Program?

• Bloggers targeting budget-conscious audiences: AliExpress is known for affordable products.

• International marketers: Its global shipping makes it ideal for audiences outside the US.

• Niche affiliates: With millions of products, you can find unique items for specialized niches.

Who Might Struggle?

• Affiliates in markets dominated by Amazon or Walmart.

• Marketers whose audiences demand fast shipping and premium quality.

• Beginners who need extensive training and support.

Tips for Success with AliExpress Affiliate Program

1. Focus on trending products: Tech gadgets, fashion accessories, and home goods often perform well.

2. Leverage SEO: Optimize content for long-tail keywords to attract organic traffic.

3. Promote discounts: Highlight flash sales and coupons to boost conversions.

4. Target international audiences: AliExpress is strong in Asia, Africa, and parts of Europe.

5. Be transparent: Manage customer expectations about shipping times and product quality.

Conclusion

The AliExpress Affiliate Program (self-operated) offers high commissions, long cookie durations, and a vast product range, making it a solid choice for affiliates targeting global, budget-conscious audiences. However, challenges like shipping delays, weaker brand trust, and limited support mean it’s not ideal for everyone.

If your audience values affordability and global reach, AliExpress can be a profitable affiliate partner. But if fast shipping and premium quality are priorities, Amazon or Walmart may be better alternatives.